emotion

If you Want to Remember More Stuff, then Create More Brain Hooks

The more connections you can give a new memory to things already remembered in your brain, the more likely it is your are going to remember that new memory. I call these Brain Hooks. Think of it as Velcro for the brain. The brain is a natural pattern making machine. When you can tap into the pattern it is easier to recall something “without thinking.” That is why it is easier for an adult that cooks to remember items on a common recipe when at the grocery store as opposed to their teenage son who hasn’t cooked or shopped much at all. The adult can recreate the cooking and shopping experiences and “recall” the item stowed tidily in their head. They are pulling from various connections and patterns whereas the teenager hasn’t yet built those connections.

Image of the Wall that Seperates us from our Intended Destination - from the Experience Design BLUEPRINTBut, when the teenage boy sees the cute girl in the store, a different pattern emerges. When this happens, he’ll surely have to text mom for the items he’s already forgotten. To learn more on what we know about the brain, check out the book, “Brain Rules,” by John Medina.  Building brain hooks is the subject of Recipe #46 in Chapter 11: Barriers to Innovation and Overcoming the Wall in my book, “The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations.”  If you want to design more remarkable experiences and then make them come true, check out the book. It is chock full of 25 examples, 56 recipes, and 78 images that will guide you or your team toward creating a better tomorrow.

Category : Blog

Keys? Got it. Phone? Got it. 4-Square Personal Action Plan? Yes, Got that too!

clear path forward with the Big Idea Toolkit - Delightability, LLC.
No doubt you’ve experienced that naked just left the house without your pants feeling. “Wait, no I have my pants on. Oh yeah – I forgot my keys and where did I put my phone?”

When you don’t get important stuff done in your life and time passes you by, you similarly suffer. Even worse, you effect others around you. When you are a slouch, important things remain undone. You feel unproductive and fill your time with whatever, no matter its impact or quality. Stop that!

If you want to lead a more productive life and reduce the stress and expense of living randomly then use the 4-Square Personal Action plan.

Once you begin using the 4-Square Personal Action plan you’ll breathe a little easier, reduce stress, and positively contribute to those important things in your life, whatever they may be. You will find that you’ll have even more time to pick up the new sport, volunteer at that nonprofit, play music, visit friends, or write that book that’s been brewing in your mind.

Example 4-Square Personal Action plan from the Big Idea Toolkit - Delightability, LLC.The 4-Square Personal Action plan is a free download. It is part of the Big Idea Toolkit but we’ve made it available to you whether or not you use the entire toolkit.
Using it can save you time, money, gas, relationships, and get you closer to where you want to go, no matter where that is.

Having your weekly todos (deliverables) visible will help to ensure they are top of mind and actually get accomplished. Your brain wants to see things and your inner emotional elephant is motivated when you make visible progress. That is why we feel good when we check things off the todo list.

When we see our “to do” list transform into a “to done” list is motivating and serves as fuel to get even more done. So print out your 4-Square, whether or not you’re using the entire toolkit and begin the highly productive habit of creating the weekly 4-Square Personal Action plan and reviewing it daily. Take it with you, review it often, and get more important stuff done. Oh yeah, one more thing… please remember your keys.

Category : Blog

Your Big Idea – Stop Dabbling and Start Making an Impact

idea lightbulb cup and conversation - the Big Idea Toolkit from Delightability, LLC.I want to share a fresh perspective to the thinking that appeared  in a recent New York Times opinion piece, titled The Elusive Big Idea.

Most people are not deep thinkers anymore.  I believe this to be especially true of the younger generations that can find all of the answers (right or wrong) on Google and text Mom, Dad, or a friend first and think for themselves second.

Our ipods and pads, crackberries and computers have not solved basic human problems that exist in families, the work place, and communities. While our devices and social networks can connect us to more people, across more geographies and across time, they are not a substitute for thinking, great conversation, and taking action.  For that you need to step away from the computer screen, be a better storyteller, and have better conversations.

As Morpheus said in The Matrix, “There is a difference between knowing the path and walking the path.”

We all see the possibilities for improvement at work, in our associations, club, non-profits, churches, government and even our families.  But, too many ideas are not fleshed out with good authentic dialogue and many more are stillborn, never to take shape or have their impact felt in the world.  We need better tools and a new approach.

This is what in part, spurred us to create the Big Idea Toolkit.  The Toolkit helps you to get organized so you can get more important stuff done and make a bigger impact, whether that is for you, your family, work, or your community. It is intentionally designed to force dialogue and leverages the way our brains do their most innovative work.

the Big Idea Toolkit - How it Works - from Delightability, LLC.Whether you work alone or in a group the Big Idea Toolkit gives you a place to:

  • capture ideas
  • get organized
  • execute

The Big Idea Toolkit provides a common big picture with a clear path forward and a playbook of what to do next that keeps everybody motivated and moving forward. Using it or something like it is your best chance to make an impact and realize the possibilities.  So, whether your idea is a big one or a small one doesn’t really matter. What matters is that you makes its impact felt in the world.

Good luck – there is much to make better in this world.

Category : Blog

4 Reasons You Don’t Move Forward – and How to Overcome

In spite of inspirational songs like “Live Like Your Were Dying” and movies like “The Bucket List”, most people won’t act until its too late.  They’ll continue to let opportunities pass them by, only to be realized by others.  Truth is, those “others” aren’t any smarter, but they do have better habits.  Here is how to level the playing field and get your fare share of opportunities. Know thyself.  Understand the reason you don’t move forward and then make a choice to either overcome it or accept it.

If you’re going to be a slouch you should at least be an informed intentional slouch.

And if you are a “doer” then perhaps it’s your duty to help somebody else get out of their own way.

As part of my book research, I’ve been asking people from all walks of life now for some time what holds them back from whatever it is their wanting to do.  I’ve heard several different flavors of answers, but they can be summarized by the list of 4 below.  If you really have a reason you believe doesn’t fit to these 4 please chime in.  I’d love to know.

#4 – values or beliefs are not in alignment

You might recognize this as  “I’ve reluctantly signed up to do something” or “You were really good at coercing me but I never really was committed.”  This reason is usually cited when we don’t move forward on somebody else’s idea or initiative.  You simply don’t believe in “the cause” or the value of getting it done.  Reaching the final destination doesn’t resonate with you so much.   Sometimes people want to fantasize about reaching the Utopian end state but they don’t really have any intention of doing any real work or making a contribution.  If you find yourself in this camp saying “work – that is for the others,” or “a person should… “, then some intellectual honesty is in order.  Simply come to grips that you are a fantasy doer or know what you value and stop committing without follow through.

#3 – lack of resources

This oft cited paralyzer is a Red Herring easily spotted by asking yourself or others what resources are needed.  Then systematically break down and eliminate each resource needed – this is an obstacle removal technique.  Many problems can be reframed to requires a different set of resources, those within reach.  Also, there are those resources that you don’t have now and those that you don’t have in the future. Solve today’s problem today and tomorrows problems tomorrow.

#2 – fear or lack of courage

This reason for inaction is more easily understood when the person not moving forward is part of a larger social context.  When you have to rally the herd and get others moving there is a certain risk that goes along with that.  It is much easier to not lead the way, blend into the crowd, and wait for somebody else to take a risk and be responsible.  This is a well researched and documented area of social psychology called the bystander effect. But when others are not involved,  it become squarely about you.  You may have been conditioned to fear failure or you’re in an environment where failure is something to be avoided at all costs.

Failure can actually be a good thing, especially in small doses.  That’s what experiments and prototypes are for!  I worked in the Boeing Wind Tunnel for 5 years. We ran many experiments to detect failure and make improvements at a small scale because the human and financial costs of mistakes at scale are so enormous.

Besides failure, some people also fear the destination of success and all its accoutrements.  To overcome inaction and to combat many of the subconscious and conditioned avoidance behaviors it is good to create new habits.  You can easily do this by adopting a habit practice sheet (free download) and by creating conscious action triggers.   Action triggers can have a profound power to motivate people to do the things they need to do.   The reason, according to Peter Gollwitzer, a New York University psychologist, is that action triggers eliminate the need for conscious deliberation by making people “pre-decide” what they are going to do.  In this they program themselves to protect goals from tempting distractions, bad habits, or competing goals.

an example of the Big Picture from the Big Idea Toolkit - Delightability, LLC.#1 – lack of clarity

By far this is the most popular reason people don’t move forward that I’ve encountered. They simply don’t know how to get started or what the next step is.  They are overwhelmed by the myriad of choices and possibilities.  You can hear them saying to themself, “Where to start, where to start.”  They may be so overwhelmed they are unable to articulate what they want or think they need.  Often, others have trouble helping people in this state – instead they usually prefer to give them time and space to “get it together.”  Creating the Big Picture can go a long way toward unlocking what the brain already knows but is unable to express.  Sequencing your Big Idea into Chunky Steps along a path with a clear vision of the payoff seems so simple… and it is. But have you actually done it? You want to create your next “Aha” moment, give it a whirl.  Better yet, help somebody else do the same.

Category : Blog

Do you Have an Idea Worth Laughing At?

The list is long of ideas that people laughed at.  Some were small and some were noteworthy game changers that we can’t imagine living without today.  Whether you have a game changing idea or a little idea that could make your own corner of the world just a little bit better, it won’t take flight if you don’t take action.

Whether, you use the entire Big Idea Toolkit, the PlayGround or an idea tattoo on your face to remind you daily, you should dust off your idea and get going. Interesting thing about your brain and motivation – once you begin, it easier to keep going.

Recording sound, Flight, Rockefeller Center, Cotton Gin,  Steamboat, Chocolate Bars, Gourmet Cupcakes, Coffee Experience, Groupon, Car Sharing, Drunks Delivered, Craigslist, Your Idea?

If the list doesn’t inspire you hopefully this song does, or at least entertains you.

Reach for the moon or the top shelf but reach for something.

Ella & Louis – They All Laughed (1957)

 

Category : Blog

Helping Others through a Change Initiative

Helping Others through a Change Initiative - Excite and Enroll others with the Big Picture and Positive EmotionThe old thinking has it that you need to create a burning platform to get others to change.  You know, “this oil rig is on fire and we must jump together or die.”  That thinking is inspired by a true story.  But we like more modern thinking, like that proposed by Robyn Waters the mastermind behind getting Target to be a brand cognizant of good design.  Being a master of positive emotions, she helped others to find the feeling of what was possible.  She made product comparisons to colorful iMac computers and Paris boutiques that knew how to arrange clothing to suit buyers senses and emotions.

If you are leading others through change you will be more successful if you help others to see the Big Picture and then help them to remain true to the plan that unfolds.  Not surprisingly, we successfully use these tools in change efforts and think you can too.  Read more about Robyn Waters  and Target on page 123 of Switch: How to Change Things When Change is Hard.

Category : Blog

About Us

Like you we get ideas. We are all idea people. The Big Idea Toolkit was born out of our recognition that people have ideas but get stuck at all stages of bringing those ideas to life. We hope you find this toolkit and site gives you a nudge, a process to follow, and inspiration to make your ideas a reality. Thank you to our clients who told us - "You guys should make this a product available to others." We are Delightability, LLC and we believe if you Delight Customers - Success will Follow. more..

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If you have questions or need some help please email us or call us at (206) 356-8811