innovation

If you Want to Remember More Stuff, then Create More Brain Hooks

The more connections you can give a new memory to things already remembered in your brain, the more likely it is your are going to remember that new memory. I call these Brain Hooks. Think of it as Velcro for the brain. The brain is a natural pattern making machine. When you can tap into the pattern it is easier to recall something “without thinking.” That is why it is easier for an adult that cooks to remember items on a common recipe when at the grocery store as opposed to their teenage son who hasn’t cooked or shopped much at all. The adult can recreate the cooking and shopping experiences and “recall” the item stowed tidily in their head. They are pulling from various connections and patterns whereas the teenager hasn’t yet built those connections.

Image of the Wall that Seperates us from our Intended Destination - from the Experience Design BLUEPRINTBut, when the teenage boy sees the cute girl in the store, a different pattern emerges. When this happens, he’ll surely have to text mom for the items he’s already forgotten. To learn more on what we know about the brain, check out the book, “Brain Rules,” by John Medina.  Building brain hooks is the subject of Recipe #46 in Chapter 11: Barriers to Innovation and Overcoming the Wall in my book, “The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations.”  If you want to design more remarkable experiences and then make them come true, check out the book. It is chock full of 25 examples, 56 recipes, and 78 images that will guide you or your team toward creating a better tomorrow.

Category : Blog

the PlayGround – Making the Invisible Visible to Get More Done


example of the Playground from the Big Idea Toolkit - Delightability, LLC.Chances are you have something wonderful tucked inside your computer – your big idea.  If your anything like me, you’ve started many idea files.  Chances are you’ve also written something down on a scrap of paper, sticky note, or back of the napkin that at the time was of prime importance.  You might have even interrupted a person you were talking to or abruptly stopped what you were doing to write it down, saying “This is a great one, hold on hold on, I’ve got to write this down before I lose it.”

And then… you don’t do anything.  The file gets saved to some weird recess of the computer that made sense at the time and the paper idea morsel goes somewhere, perhaps you’ll discover it later. Whatever that great thing was gets lost, only to be randomly and luckily recalled someday, if at all.

“Write down the thoughts of the moment. Those that come unsought for are commonly the most valuable.”
Sir Francis Bacon, English philosopher, statesman, spy, Freemason and essayist (1561 – 1626).

After all, inspiration has expiration and if you don’t make it visible, the great idea or initiative gets wafted into the corner of your computer or mind never seeing the light of day.  Sadly, no matter how great that momentary inspiration was, if it’s not acted on, will have no impact in the world – not for you and not for others.

Part of having a mind at ease is knowing you have place to stow and recall such ideas.  Everybody should have their own personal Innovation PlayGround – that place where ideas live.  And you don’t want that to be invisible.  You want to put you mind at ease then create a visible PlayGround that you can affix ideas to.  If you get an idea, write it on a sticky note and stick in in the PlayGround.  Get an idea related to another idea – great, lump those together.  Funny thing is, if you see these ideas in your PlayGround over and over again, you’re brain will continue to work on them, even when it seems like you’re not.  So if you want to get more stuff done in this world, then unhide your ideas and get them into the PlayGround.  Your brain will thank you and so will those you someday impact.

 


Category : Blog

About Us

Like you we get ideas. We are all idea people. The Big Idea Toolkit was born out of our recognition that people have ideas but get stuck at all stages of bringing those ideas to life. We hope you find this toolkit and site gives you a nudge, a process to follow, and inspiration to make your ideas a reality. Thank you to our clients who told us - "You guys should make this a product available to others." We are Delightability, LLC and we believe if you Delight Customers - Success will Follow. more..

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